Consulweb considers that Corporate Image agglutinates emotions that maintain a company or organisation united.  It is a mixture of style and structure that affects what you do, how you do it and how you explain what you do.

Everything a company has, does and says is an expression of its Corporate Image.
Corporate Image is not just text logo and symbol logo, but an exaggeration of the role played by design and these are purely visual references.

Choosing the colours and symbols, the style, the lettering, a prestige leaflet are all visible signs of an organisation.

A well-designed corporate image or identity is not merely a text logo.  It is necessary to maintain visual coherence in all the communications made by the company; leaflets, stationery, website, etc...

In a nutshell, a company’s corporate image is its letter of introduction, the face it reveals to the public, and the image formed about that organisation will depend on this identity.