Barcelona Christmas Shopping campaign initiated by Barcelona Turisme was focused on viralize to foreign visitors Barcelona as a quality city for Christmas shopping. It was thought as a way to explain the advantages of Christmas shopping in the city like Barcelona Shopping Line, the weather, gastronomy, Christmas traditions, Gaudí, Barça, etc.
The public for the campaign was set as foreign visitors from Sweden, Denmark, Norway, Netherlands, Belgium, Switzerland and Russia.
The target was defined as people interested in travelling, shopping, fashion, luxury and goods.
The main objectives of the campaign accomplished in the first three months were:
- More than 10.000 fans in Social Networks. All of them target of the campaign and they came from the countries that were supposed to.
- More than 2.5 millions visitors and 65000 clicks on the website, 60% of them from the countries selected.
- 75% of keywords from the client’s core business were positioned on the first page of the organic search engine list.